You Can't Hide From Camo
Photo courtesy of Buzzispace
The idea of camouflage may be compartmentalized in our minds as the pattern that our troops and hunters wear, but the truth is, it carries a rich and complex history.
Many historians say that, during the 18th century, wearing bright colored military uniforms was a psychological tactic; marching in bold, unapologetic shades was thought to make a soldier feel more formidable going into battle. But with the guerilla combat of the Spanish-American War, the blue dress of American troops was quickly becoming a disadvantage. To conceal themselves, the soldiers began covering their clothes in mud. When trench warfare and aerial reconnaissance arrived with World War I, the need for a uniform that blended with the terrain could no longer be ignored: the U.S. army launched its first unit dedicated to developing camouflage patters, the camoufleurs.
Photo courtesy of US Air Force
This new-fashioned field of camouflage garnered much attention. In 1917, an Op-Ed in the New York Times said, “it is a wonderful opportunity, this game of hokus-pokus.” Drawing on techniques from Cubist paintings and Renaissance trompe l’oeil (“fool the eye”) art, the camoufleurs recruited the help of artists like Jacques Villon and Grant Wood. By the time World War II began, the military’s headquarters for camouflage development was receiving hundreds of applications from painters, sculptors, and admen alike.
Soon, behavioral psychologists and neuroscientists began working with the unit and introduced “clutter metrics,” the study of how the eye locates and detects objects. With this advanced technique, a number of complex camouflage designs have been created for our troops.
Photo courtesy of Chanel
Photo courtesy of Ray Ban
Check out our newest UF Select introduction with color options that can create a monochromatic, chameleon-like effect to any environment. These color selections in particular capture the beautiful range of warm beiges and khaki green, the true essence of camouflage.
Photo courtesy of Burberry